DiscoveryIoT Case Study

Discovery is a Blockless DAG IoT Network powered by Edge Computing, Artificial Intelligence, Ubiquitous Computing & Backscatter Communication that is run through a network of Distributed Applications, residing on the mobile phones of a community of users

Media Coverage on 44 publications

Esthan has direct CMS access to 125 authoritative publications in the technology and business industries. DiscoveryIoT took our corporate launch program of 4 months to get these results.

DiscoveryIoT was covered on these platforms

Project summary

Discovery, an IoT network was looking to build a community of investors, enthusiasts, analysts and tech-evangelist who are interested in investing in their project. They wanted to reach out to authority publications in Tech, Business and Transportation to get in the limelight of their potential audience globally. 

The Strategy

Esthan laid down a master plan to get DiscoveryIoT covered on major publishing outlets. In DiscoveryIoT’s case, they were the world’s first blockless DAG network and this was something very interesting and appealing to publications.

We started off by creating a one-pager for them so that our inhouse team, journalists in our network and media houses can learn about them quickly. Later we listed down their unique selling points (USPs) so that we can mention those points in our articles. We also created a list of people who were interested in their ICO.

Later, we used our publishing capabilities to :-

  • Write informative content to promote DiscoveryIoT’S vision, team, mission and technology.
  • Put them forward in front of the right investors.
  • Find and pitch relevant publications.
  • Arranging interviews for them.

Proven Results

The campaign continued for 100 days. DiscoveryIoT was covered by us on 44 authority publications including Entrepreneur Magazine, IDG group, TheNextWeb, Dzone etc. The campaign generated over 8 Million views. DiscoveryIoT was successfully able to raise $35.5 Million in its ICO with the help of its community of over 26,000 people who were interested in DiscoveryIoT.

Media Coverage

Campaign Reach

keywords ranked on 1st page

Leads Captured

Few Snapshots of DiscoveryIoT’s Media Coverage


Discovery’s answer to supply chain challenges.

Block Talk

Introducing the World’s First Blockless DAG IoT Network


Blockchain’s Potential in India and Accelerating Its Adoption


DiscoveryIoT relied on Esthan Media for its Initial Coin Offering and this was certainly the best decision that we made. Esthan was quick and we were able to get featured on 32 technology and business publications in less than 100 days.

Selvam VMS

CEO, DiscoveryIoT

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