Project summary

Discovery, an IoT network was looking to build a community of investors, enthusiasts, analysts and tech-evangelist who are interested in investing in their project. They wanted to reach out to authority publications in Tech, Business and Transportation to get in the limelight of their potential audience globally. 

The Strategy

Esthan laid down a master plan to get DiscoveryIoT covered on major publishing outlets. In DiscoveryIoT’s case, they were the world’s first blockless DAG network and this was something very interesting and appealing to publications.

We started off by creating a one-pager for them so that our inhouse team, journalists in our network and media houses can learn about them quickly. Later we listed down their unique selling points (USPs) so that we can mention those points in our articles. We also created a list of people who were interested in their ICO.

Later, we used our publishing capabilities to :-

• Write informative content to promote DiscoveryIoT’S vision, team, mission and technology.
• Put them forward in front of the right investors.
• Find and pitch relevant publications.
• Arranging interviews for them.

Proven Results

The campaign continued for 100 days. DiscoveryIoT was covered by us on 44 authority publications including Entrepreneur Magazine, IDG group, TheNextWeb, Dzone etc. The campaign generated over 8 Million views. DiscoveryIoT was successfully able to raise $35.5 Million in its ICO with the help of its community of over 26,000 people who were interested in DiscoveryIoT.