Public Relations Program for Startups and SMEs

A result-driven PR program designed to help IoT companies to build an authoritative brand by reaching their potential customers through tremendous media exposure, quality SEO, advanced storytelling and content marketing techniques.

Esthan’s startup reputation building program is an ROI driven earned-media program that focusses on building a long term and sustainable brand for the companies we are associated with. Unlike other PR companies that bills on the basis of time spent on the project, we charge on the basis of performance or success of the PR campaign. This ensures a risk-free PR service for our clients.

Our low-base retainer is priced at $1499/month. We charge a success fee based on media exposure and public engagements achieved by us for your company during the course of the campaign.

Esthan only invites​ and engage with​ businesses for which we have​ the requisite​ developed assets, connections, knowledge, audience, and expertise. We aspire to become long term partners with the companies we associate with and contribute to the success of our clients.

 

The campaign is performed by a 3+1 professional member team. The team spends 60 hours every month on building a reputation for your brand.

– 1 Manager (15+ years of experience, seasoned management professional).

– 1 Outreach head (5+ years of industry experience)

– 1 Technical Content Writer (Industry expert)

– 1 Intern (Enthusiast and optimist)

 

The program includes the following deliverables every month:-

• A full analysis of your website, product and team.
• Strategizing of your PR and SEO campaign.
• Building a profile background & story of your company and circulating it with our journalists & media contacts.
• Writing and publishing 3 informational articles (one from each tier) about your brand on authoritative publications with the help of our deep relationships with influencers and media.
•  Manage your blog section by writing 4 in-depth and well research articles in your industry in order to increase engagement and boost the SEO of your business.
• Preparing 2 Press Releases and strategically submitting them to authoritative news platforms.
• 1 Year Intellectus premium membership to build founder’s profile for free.
• Building your backlinks profile, introducing to relevant journalists and participating in Q&A sites.

 

Additional Services

Esthan offers additional services that can be combined with our reputation program.

Success fee

The success fee is based on the type and number of coverage we are able to secure for your brand during the campaign. The fees is charged only when we are able to secure more than 3 coverages on authoritative media in a month.

The below pricing becomes effective for each coverage as a success fee in the same month.

Tier 1 Publication (International level media): DA 70+ and traffic 2 Million+

eg: Forbes, Business Insider, The Next Web, Tech Crunch, INC.com etc.

$350 for 2-4 lines of descriptions and 1 backlink to your website

$450 for full paragraph long description (1 Paragraph) and 1 backlink to your website

$650 for full-fledged story article about your brand with a 1 backlink to your website

 

Tier 2 Publication (International level online media): DA 50+ and traffic 500k+

eg: Business2community.com, Readwrite.com, dzone.com etc.

$250 for 2-4 lines of descriptions and 1 backlink to your website

$325 for full paragraph long description (1 Paragraph) and 1 backlink to your website

$450 for full-fledged story article about your brand with a 1 backlink to your website

 

Tier 3 and Niche Publication (niche publications: DA 30+ and traffic 100k+

eg: iotbusinessnews.com, IoT-Now.com, techbullion.com etc.

$150 for 2-4 lines of descriptions and 1 backlink to your website

$200 for full paragraph long description (1 Paragraph) and 1 backlink to your website

$280 for full-fledged story article about your brand with a 1 backlink to your website